#CINEMAGRAPH

How living photos are changing the face of advertising
November 1, 2016

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Time Warner Media Lab

10 Columbus Circle, New York, NY
November 1, 2016 - Two unique sessions: 12:00 to 3:00 and 5:30 to 8:30 PM (EDT)


The Canadian Technology Accelerator (CTA) in New York City invites you to join a lineup of top brands, agencies, content creators, and publishers as we introduce the cinemagraph: a visual medium guiding the industry into a new era of digital advertising.

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Speakers

#CINEMAGRAPH will feature engaging presentations, panel discussions and Q&A sessions with experts who have used cinemagraphs and micro-video campaigns to drive compelling storytelling in digital advertising.

Christiaan Welzel

Creative Director

Critical Mass

Christiaan Welzel has over 12 years of integrated marketing experience creatively working on brands such as Dell, Rolex, The Weather Network, Danone, Travel Alberta and The Clorox Company. His solutions vary as much as the client list does. Whether it’s online film, mobile experiences or the next social marketing experiment, Christiaan creates story-driven content that impress both visually and technologically.

Kevin Kwan

Director of Photography and Cinematography

Kevin Hart's personal photographer

Kevin Kwan travels with comedian Kevin Hart to capture and create day-to-day stills, cinemagraphs and behind-the-scenes footage of Hart’s work and life that is used across his social media platforms. Kwan’s recent coverage includes the TBS special Kevin Hart: What Now? All Access that aired on October 8th, which provided audiences with a sneak peek at Hart’s new documentary Kevin Hart: What Now?

Lindsay Adler

NYC Photographer / Image-maker

Lindsay Adler Photography

New York City fashion photographer Lindsay Adler has risen to the top of her industry as both a photographer and educator. Named a Canon Explorer of Light, she has worked with prominent brands and advertising agencies including Grey, Microsoft, Marie Claire, Elle, and more.

Tom Chernaik

CEO

Command Post

For more than 20 years, Tom Chernaik has worked with leading brands focusing on innovation and insight in marketing, law, social media, privacy and big data. With a vision for addressing marketer concerns regarding compliance, Tom initially launched CMP.LY in 2009. Since then, he has grown the company into the world’s leading social media disclosure solution and has developed CommandPost, a solutions provider that focuses on more accurate cross-platform measurement with insights-driven audience engagement and content strategies.

Jared Folkmann

Group Strategy Director

Critical Mass

Jared has 15 years of advertising, communications and strategic planning experience, developing digital strategy and campaigns for brands globally such as Absolut, Audi, Canon, Rolex, and Unilever - to name only a few. Jared’s unique ability to use actionable consumer insights helps clients continue to improve their digital plans and lead innovative thinking.

Ari Lewine

Chief Strategy Officer and Co-Founder

Triplelift

Ari Lewine is the Co-Founder and Chief Strategy Officer of Triplelift and Co-Chair of the IAB's Native Advertising Committee. Ari leads sales, strategy, and product innovation. Prior to founding Triplelift, Ari was the Global Head of Performance Sales at AppNexus. He started his entrepreneurial endeavors at age 17 when he became the CEO of University Trucking, a shipping and storage company, grew it to 125 employees and sold the company in 2009. Ari was recently named to the Forbes "30 under 30" list for his contributions to advertising technology. He is a regular speaker at technology and advertising conferences and contributes to industry publications including The Wall Street Journal and AdAge.

Jamie Michaels

Head of Brand Strategy

Twitter

Jamie is the Head of Brand Strategy at Twitter Canada, where he partners with top marketers to build ideas that create impact during moments that matter. He is an award-winning marketer specializing in brand strategy, digital marketing and social media. Prior to joining Twitter, Jamie was the Director of Brand Integration for Rogers’ Sportsnet and NHL properties. In this role, he was responsible for developing and executing integrated media solutions for Sportsnet’s 5 platforms and Toronto Blue Jays media partnerships. Previously, Jamie was Director of Marketing at CBC, where he led a centralized team building partnership programs leveraging iconic brands including Hockey Night in Canada and Dragons’ Den. He began his marketing and sales career at Viacom Canada and went on to lead corporate marketing for Toronto’s 2008 Olympic Bid. Jamie lives in Toronto with his wife and two young boys. He is @jamiemichaels on Twitter.

Philippe Leblanc

Co-founder and CEO

Flixel

Philippe LeBlanc is the CEO and co-founder of Flixel Photos, the maker of the world’s most popular software platform for creating and sharing mesmerizing living photos, Cinemagraph Pro for MacOS and iOS. Since founding Flixel Photos in 2011, the company has gone on to raise over $6M in investments, win the prestigious Apple Design Award in 2014 and receive the top prize at the 2016 Startup Festival in Montreal. Flixel’s cinemagraph tools have been downloaded over 1.5 Million times and ranked as the #1 highest grossing app in the App Store across over 50 countries around the world. Prior to Flixel, Philippe was the co-founder and CEO of Hour of Balance, a workplace health and wellness company.

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